The Google AdSense platform has been under intense scrutiny since the company revealed it would begin blocking ads in 2016, and the result has been a sea of ads that are designed to trick users into clicking on links.As part of that effort, the company introduced the ability to block ads in AdWords and Google […]
The word “mobile” is used to describe any kind of device, not just phones and tablets.The term is commonly used to refer to a smartphone, and in a lot of cases, the word itself is not that clear.There are a few different types of mobile ads that could be created using mobile apps.Here’s a breakdown […]
Prime Minister Narendra Modi on Thursday said he has no objection to the government taking “appropriate action” against companies that post advertisements on social media.Speaking to reporters in New Delhi after meeting industry leaders, Modi said “the government will not take any action” to take legal action against “sadistic” ads on social networking sites.He said […]
India’s SMs advertising industry is now at a crossroads as it looks to monetize its unique brand in the digital space.As part of the latest round of investments, Baidu acquired Indian SMs ad agency Aditya & Co., a division of Adityas World Advertising Group.Adityans ad agency, which has been helping companies across India build their […]
Posted January 12, 2018 09:00:24It may be too early to say that the smartphone industry is slowing down, but the numbers are telling a different story.According to data from Sensor Tower, smartphone shipments in the first quarter of 2019 were down by 5.3% year-on-year, which is the worst in a decade.The decline has been largely […]
A few years ago, we wrote about how to use a smartphone as an efficient advertising tool.Now, a few smart people are taking that same concept to the next level and using smartphones to help with online marketing and sales.The idea is to combine smartphone advertising with email marketing, making it possible for marketers to […]
Posted March 16, 2020 09:01:49In a blockbuster acquisition, Facebook has bought messaging app messaging app Whatsapp for $21 billion.The deal, announced today by the company’s board of directors, includes WhatsApp’s core business of messaging, photo and video sharing and video editing.WhatsApp has about 10 million monthly active users, and it recently added a “video chat” […]