When it comes to SMS ads, how much do you really know?

According to a study conducted by the research firm Nielsen, there is no single number that can accurately predict which mobile ad is likely to be successful or which is not.The study has been published in the journal Communication Research.While it has been possible to accurately estimate a mobile ad’s success rate based on how […]

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How Facebook’s advertising platform is helping you win more ad dollars online

Facebook, the world’s most valuable social media company, has long used its advertising platform to boost brand awareness.But this year, Facebook is changing the rules on how to reach those potential buyers.Starting today, the company is changing how it will sell ads on its network, according to a new report by The Wall Street Journal.Facebook […]

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How to avoid SMS spam and get more business with a smartphone

A few years ago, we wrote about how to use a smartphone as an efficient advertising tool.Now, a few smart people are taking that same concept to the next level and using smartphones to help with online marketing and sales.The idea is to combine smartphone advertising with email marketing, making it possible for marketers to […]

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Which company makes the best ads?

When it comes to making the best videos, Google and YouTube are the king and the queen, according to new research.In a study released Thursday, Google is ranked as the best video advertising company in the world, beating out the likes of Snapchat, Instagram, Facebook, Snapchat’s rival, and Facebook’s competitor, Instagram.“YouTube and Google have the […]

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How to create a sms flyer advertisement

The Jerusalem post reported on Wednesday that the Israeli Ministry of Communications and Industry (MCI) will start a pilot project in which people will be asked to submit an application for an ad on the Israeli online messaging app Kik.According to the Jerusalem Post, the MCI’s pilot project will run until January 2021.The initiative, which […]

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How to spot the big marketing campaigns, and how to tell the difference

Some big marketers want to push their messaging, but some also want to sell it to their followers.In fact, it’s possible to be both.Here are some common questions about the two: What does a good marketing campaign look like?Are ads effective?How does one know which one is a winner?Here are a few tips to help […]

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Which of these ads should you buy?

Advertising rules vary from country to country, but it’s generally understood that there are three types of advertisements that can be sold for digital and television: video ads, sponsored videos and digital advertisements.The two types of ads are most often sold to people who already subscribe to a TV service, or to people that are […]

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