On a recent day, I was using a smartphone app to search for airtel smstarts.The results were full of ads for airline tickets.It took a few seconds for me to realize I was clicking on a link for an airline ticket.I clicked the link and was redirected to a website where I could buy tickets […]
The phrase “A White Day” is a common one to hear during Christmas celebrations, but the phrase is usually misused in its literal sense, as a white Christmas.While many Christians celebrate a White Day on the first day of the new year, others celebrate it as the day after Christmas. But the term “A Christmas” actually […]
Aussie consumers are using their mobile devices to send money through the internet and to advertise their products, with a surge in the past year driving sales to a record high.In the six months to June 30, Australian consumers spent $1.26 billion on advertising through SMS, according to a new study from advertising analytics firm […]
I’d spent the past year working on a mobile advertising campaign that had been built from the ground up to use data from the internet.It was a simple, one-liner app that let you set up a mobile phone call from a smartphone and a list of nearby restaurants and other services.But the idea didn’t sit […]
The word “mobile” is used to describe any kind of device, not just phones and tablets.The term is commonly used to refer to a smartphone, and in a lot of cases, the word itself is not that clear.There are a few different types of mobile ads that could be created using mobile apps.Here’s a breakdown […]
In the first half of 2016, Instagram became a tool that marketers can use to reach out to consumers in the first place.Today, with over 2.5 billion active users, Instagram is the world’s most popular platform for marketers to reach their audience.With a growing number of brands and individuals using Instagram, the platform has also […]
India’s SMs advertising industry is now at a crossroads as it looks to monetize its unique brand in the digital space.As part of the latest round of investments, Baidu acquired Indian SMs ad agency Aditya & Co., a division of Adityas World Advertising Group.Adityans ad agency, which has been helping companies across India build their […]
The latest SMB marketing campaign from a major online advertiser could help your company grow faster and more effectively.The online advertising platform called SMBtone is launching a series of campaign ads to promote SMBs on its mobile platform.The campaign is targeted at millennials who are most likely to have a mobile device, according to a […]
Posted March 16, 2020 09:01:49In a blockbuster acquisition, Facebook has bought messaging app messaging app Whatsapp for $21 billion.The deal, announced today by the company’s board of directors, includes WhatsApp’s core business of messaging, photo and video sharing and video editing.WhatsApp has about 10 million monthly active users, and it recently added a “video chat” […]
The purpose of this post is to help you understand what is actually happening on the frontend of your ad network.If you’re just getting started with sms, there’s no better place to start than with the basics.We’ll cover:How to add your own ads to the top of your site.What the different types of ads do.How […]