Aussie consumers are using their mobile devices to send money through the internet and to advertise their products, with a surge in the past year driving sales to a record high.In the six months to June 30, Australian consumers spent $1.26 billion on advertising through SMS, according to a new study from advertising analytics firm […]
The Google AdSense platform has been under intense scrutiny since the company revealed it would begin blocking ads in 2016, and the result has been a sea of ads that are designed to trick users into clicking on links.As part of that effort, the company introduced the ability to block ads in AdWords and Google […]
Ads are the latest in the battle against spam, which can spread by email, social media and other forms of communication.But there’s a more important fight going on.While the spam industry is thriving, and the number of people who get infected with malicious adware is still rising, it’s becoming increasingly difficult for businesses to effectively […]
By now, you’ve probably heard that Google Ads is now one of the most popular online marketing tools out there.In fact, according to research from Search Engine Land, Google has nearly 100 million users, making it the third most popular advertising platform out there after Facebook and Facebook Messenger.So, how can you create a compelling […]