Australia’s first Facebook advertising campaign aimed at boosting trust in the social network has launched.
The Australian social network said it had partnered with SMES advertising company SMES Australia to create a 30-second ad featuring Australian model Sam Daley, with the aim of raising awareness about the importance of consumer trust.
“I hope you’ll take the time to read this and help me improve my brand,” Sam said in the ad.
“As a woman, I have always wanted to have a better view of what women are really like.
“But now, I want to help others realise the value of their skin and how important it is to be healthy and comfortable. “
“With your support, I can keep doing what I love and make the best of my time in the world.” “
The 30-seconds ad is a pilot campaign that will be rolled out across Australia from November 3. “
With your support, I can keep doing what I love and make the best of my time in the world.”
The 30-seconds ad is a pilot campaign that will be rolled out across Australia from November 3.
“The beauty of the skin-infused spa, the amazing care that’s been delivered, and the passion of Sam Dalesy is what we believe connects Australians with each other,” Facebook said.
“Sam’s journey has taken her through the beauty and comfort of a spa and beyond, inspiring others to find beauty in the simple things in their lives.”
Sam said she was inspired by the beauty she saw on Instagram, and was inspired to create the campaign with SMEs because “it was so inspiring and fun to talk to people about how they could make a difference.”
Sam’s campaign was launched by SMES with help from Australian social media marketing agency SMES SA.
“We wanted to make sure that we had an engaging campaign that people could relate to,” SMES CEO and chief executive officer Michael Ritchie said.
Sam’s ad was shot by SMEs in Adelaide and Sydney, with a crew from SMES’ Melbourne-based production company, SMES Creative.
Sam said the campaign was about changing perceptions about the beauty industry, and emphasising the importance to stay informed and keep safe.
“It’s important to remember that there are no bad products or services that are safe, safe, or effective,” Sam Dalfani said.
SMES said it would spend $1.5 million on advertising to promote the campaign and its message.
“Our aim is to increase trust and awareness in the beauty space by creating awareness of the benefits and benefits of skin care products, and to encourage people to use these products safely and confidently,” SME said in a statement.
SMESS SA managing director and CEO Paul Macdonald said SMES was happy to have partnered with Facebook.
The social network’s power allows us to build a brand that is both aspirational and connected, allowing us to reach more people,” Macdonald added.”
By being a part of the campaign, we are using Facebook’s power to create change for a better future.
The social network’s power allows us to build a brand that is both aspirational and connected, allowing us to reach more people,” Macdonald added.