ESPN is trying to take the lead on social media advertising with a new mobile app that will allow advertisers to send text messages to consumers.
The new app is called SMS Mobilink and it’s expected to be released in the second half of 2017, according to a press release from ESPN.
The app is expected to enable users to send a text message, and it will use the latest algorithms to deliver the message.
The company is also working on an API for other social media platforms.ESPN said the app is being built with the goal of being an ad-free experience for consumers.
It will allow people to set their own reminders and schedule times to receive messages, and ESPN is also providing users with the option to use its own custom emoji.
The news comes on the heels of Facebook’s move to bring the platform’s Messenger app to mobile, which was first announced at the end of May.
In a blog post last week, Facebook CEO Mark Zuckerberg said the company will be adding a messaging feature to its mobile app in the coming weeks.
Facebook announced the app at the World Economic Forum in Davos, Switzerland.
It was also first announced as part of a partnership with Google.
Facebook is also adding the app to its Android and iOS apps, and users can access the app from within its websites.
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