The football association has taken the rare step of banning all advertising on its social media platforms following a backlash from the players’ union.SNS messages in the league have been blocked, while the association has suspended its Twitter accounts, and a video that was used to promote the league’s pre-season tour of the United Arab Emirates has been pulled.
The league has also said that it will take measures to stop any advertisements on its Instagram and Snapchat accounts, in the wake of criticism from the union that the two platforms are biased against the players.
In a statement, the Football Association of Singapore (FAS) said the decision to ban advertisements on the two social media accounts was taken “in order to ensure fairness to the players”.
“It is in the best interest of all concerned to ensure that the social media content of the players is impartial and reflects the views of the members,” the statement said.
“The decision to block advertising on Instagram and Twitter has been taken in accordance with FAS’ policy to maintain fairness to all the players.”
The FAS statement did not name any advertisers, but said they were likely to be large companies such as Apple, Samsung, Google and Amazon.
“It will also provide us with an opportunity to clarify our stance regarding the use of Instagram and social media, so that FAS members are not misled and they are able to make informed decisions on their own,” the FAS added.
“In order to promote fair play, we must ensure that we allow for the free flow of information.
We also take great pride in the fact that the FAST players, and all the fans across the country, support the FFA in all matters and support our organisation with their passion.”SNS messaging in the FASE was already blocked in the first few weeks of the season, and the association said it would suspend the use for a year.
The FASE has accused the FAs of attempting to interfere with the player-run leagues, claiming the Fas are “intimidating and bullying” the players and their families.
“The FAs are now attempting to undermine the players from their position, and have already caused an outcry within the Fase and beyond,” the federation said in a statement.
“We have seen the Fases attempts to take actions to prevent the players sharing information, and are therefore concerned about the consequences.”‘
We have nothing to hide’The Fases decision to take action came after the Fasias own website was hacked in March.
It was later discovered that the account belonged to an unnamed Singaporean who had been banned from using Facebook and Twitter following a “brazen breach” of the Faser’s own website.
In the aftermath of the hack, the FCA also said it was “committed to transparency” and had begun investigating the incident.”FAS has always maintained that its website, social media channels and mobile app will remain open to the public.
We have nothing left to hide,” it said in its statement.
“FAS believes that the players should have the right to freely share information on their personal blogs and social networks.
However, FAS will continue to monitor social media to ensure the safety of its players and the players themselves.”FAS said it had asked Facebook to block the account.
Facebook did not immediately respond to a request for comment.
A number of players have expressed concerns that the banning of advertisements is an attempt to “muzzle” them.
“If they do not want to play, then why should I get involved?
I don’t want to put my money into a company that has a vested interest in my career,” said Naby Keo, a former FAS player.